Just last year alone, content marketing, mobile optimization, and social media dominated lawyers in Columbia SC ‘s marketing arenas. Chances are pretty good that your law firm already utilizes a blog that is updated either daily or weekly, has a pretty good Facebook, LinkedIn and Twitter presence, and a highly responsive website and blog. While these highly popular marketing fundamentals are still important, in order to remain competitive in 2015, your law office must take its online efforts to a higher level. To see a great example visit: http://columbiaattorneygroup.com/columbia-personal-injury-attorneys/
Targeting That Audience Effortlessly for your Law Practice
Rather than simply mass marketing that exact same message to your entire mailing list or social networking following, in 2015 you will need to better focus those efforts toward highly precise marketing messages. The more social media users, the more information at your fingertips regarding demographic info. Your law firm is now able to drill down deeper along with unique clients in ways never before available. here is a simple case in point, your message can certainly target a 29-year-old medical worker inside Orlando and rule out a 37-year-old lady who recently does an online search for a certain medication.
The Unique Rules of Social Engagement
It’s not good enough in 2015 to only produce unique content, the old adage of sending out more is better is no longer an effective strategy. While last year in fact did see a rise in optimized information across all websites, in 2015, website giants like Google, Yahoo and Bing will place increased emphasis on social engagement that involves your content.
Most law firms that begin to inquire about the law marketing already have Twitter, Facebook, and InstaGram accounts. Pushing out a large amount of sales messages and links doesn’t lead to greater user engagement. Developing your social audience, and providing those individuals with content that they will share and like will become as powerful as SEO efforts used to be only a few short years ago. Reading your social analytics will supply the keys to the kingdom.
Search Engine Domination – Yahoo, YouTube, Google
Changes within Google and Yahoo will impact your SEO efforts substantially. Video consumption is on the rise, and your company should begin to incorporate some informative and short video tutorials about your procedures, unique cases, educational points, and testimonials from prior and current customers into your marketing and advertising efforts. Quality and highly optimized video content will assist your law firm practice to easily outpace your competitors. Taking your law firm to the next level is all about understanding how marketing changes and staying ahead of that curve each year.